Wednesday, June 1, 2011

Branding in a Nutshell !!!

The sun rises. The sun sets. Another brand is commoditized.

There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition.
Successful brands are anchored in propositions that are desirable, distinctive, and credible in people’s minds.

Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business?

All this and more about world famous brands. Come, see brands through my eyes !!!